Guides for building and maintaining a business website

The Squarespace alternative for a marketing site (not a store)

Who should stay on Squarespace, who should leave, and the three places people go instead.

How to make a coaching website

The six pages a coaching site needs, and three ways to build them.

Plan a business website before choosing a layout

A brief should tell a builder or designer what the business offers and what the website must help a visitor do.

Compare the full cost of a business website

Use two columns rather than comparing a designer’s project fee with a platform’s monthly subscription.

Choose a website platform by testing the work you need to do

Separate essential functions from preferences.

Plan a website redesign around a specific problem

“The site looks old” is a starting opinion.

Migrate a business website with a URL and verification plan

A domain move, a platform change and a redesign can happen together, but each adds different work.

Use business website examples to plan your own pages

Read the first screen and try to name the intended customer, the service and the next action.

Plan website inquiry capture from the form to the first reply

An estimate request, an availability question and a booking have different meanings.

Maintain a business website with a short recurring checklist

Content maintenance includes service scope, hours, prices, photographs and contact information.

Launch a business website after testing the public customer journey

Check the business name, service scope, location or coverage, hours and contact details.

Measure a business website from the landing page to the inquiry outcome

Start with a landing-page visit, primary CTA click and valid inquiry.

Plan useful website content without creating competing pages

Write the question a page answers before choosing its title.