Guide
How to make a coaching website
A coaching website needs six pages, not sixty: home, about, offer, proof, FAQ, and contact. Get those right and the site does its job, which is to get someone who is a fit to reach out. Below is what belongs on each page, then three real ways to build it: a Squarespace template, Wix, or describing the business to Workroom and having it built for you. All three work. Which is right depends on how you want to keep it updated.
The six pages you need
- Home. One sentence on who you help and what changes for them, plus one clear next step. Not five competing buttons.
- About. Why you, specifically. Your background matters only as far as it builds trust with this audience, so skip the full biography.
- Offer. What coaching with you includes: format, cadence, what is covered. If you show pricing, show it here rather than in an email exchange.
- Proof. Testimonials, outcomes, or before-and-after specifics. Even one or two real quotes beat a page with none.
- FAQ. The five questions you get asked before someone books: how sessions work, how long the commitment is, what results look like, cost questions the offer page did not answer, and how to start.
- Contact. A short form, not an interrogation. Ask only what you need to qualify and reply; the rest happens on the call.
The six pages, drawn
This is the whole site. Build these well and stop.
Home
Who you help and what changes for them.
About
Why you, for this audience.
Offer
Format, cadence, and what is covered.
Proof
Testimonials or outcomes, even just two.
FAQ
The five questions asked before booking.
Contact
A short form, not an interrogation.
A suggested structure for public service information and inquiries.
Three ways to build it
A Squarespace template. Pick a template built for coaching or personal-brand sites, swap in your photos and copy, and use the block editor to arrange the six pages. The result is genuinely polished, and Acuity scheduling is available on the same platform if you want booking. The tradeoff: every future change, a new testimonial, an updated offer, a price change, means reopening the editor and finding the right block.
Wix. A similar starting point with more apps available if you eventually want a store, a CRM, or a booking system. The editor has more range and more to learn. Worth knowing before you commit: Wix sites are hard to export, so this is closer to a long-term choice than a trial.
Workroom. Describe your coaching practice, who you help, what you help them do, how sessions run, and Workroom builds the six pages above as a live-ready site. You review it, then keep changing anything by asking in plain English: “add a proof section”, “shorten the about page”, “change the button to Book a call”. Publishing on your domain is $50 a year with SSL, lead capture, contacts, and analytics included. There is no editor to learn, which matters most if you expect to update the offer or add testimonials often. It is a marketing site only, not a course or membership platform.
Which to pick
If you want a proven template and do not mind an editor, Squarespace. If you want more tools bundled into one login and you are fine with the commitment, Wix. If you would rather describe the change than make it yourself, Workroom.
All three get you a live coaching site. The difference shows up six months in, in how much friction it takes to keep it current.